- Why is Custom Market Research important for Independent Insurance Agents?
- What are the benefits of Market Research to your industry?
- How does the process work?
- Why use Ioxphere for your Market Research needs?
- Additional background on Independent Insurance Market Research
- What is included in Custom Insurance Market Research?
- Pricing
- Get a FREE Quote by Contacting Us

Why is Custom Market Research important for Independent Insurance Agents?

• Customer satisfaction is key to every independent agent's livelihood, making customer opinion research paramount.

• Competition is intense with 42,000 independent agents working today. 

• Every independent agent's current and future success of their agency rests upon providing excellent service.

 What are the benefits of Market Research to your industry?

• Know more about your customers than your competition knows about theirs.

• Goodwill - shows your customers you DO care about their business and are working to keep it

• Potentially develop new products or services to keep customers happy, and grow their business

• Understand variance in customers to better invest your marketing dollars, and provide the greatest Return on Investment.

• Develop new, targeted marketing directed at potential customers with similar demographic and psychographic attributes as your current customer base.

How does the process work?

• We will have a member of our highly skilled Ioxphere team of professionals meet with you to determine your study objectives, current issues, and history of research.

• We work with you to determine what measure of action would best fit your individual needs.

• Based on your specific outcome expectations, we are able to research and develop a line of questioning for your custom study.

• We use your current client database, and can also include new databases based on demographics.

• Ioxphere then develops and tests the survey instrument and obtains your input and approval.

• We launch e-mail invitations for study participation of customers.

• Ioxphere provides you with a full report of your final analyzed data, including what your next marketing strategy should be based on similar market findings.

Why use Ioxphere for your Market Research needs?

• Ioxphere offers independent agents the competitive edge to maintain and grow business.

• We personalize our service for your individual business and customer base.

• Ioxphere is an affordable, value-added service, which surpasses other services.

• We work from your existing client database, but can also include new databases based on demographics.

• Ioxphere can be used once, quarterly, annually, or continually based on your needs.

• We personalize your statistical analysis in a myriad of unique reports available.

• Study results can be updated and viewed as frequently as desired.

• As much or as little additional market research assistance is available.

Additional background on Independent Insurance Market Research

Insurance companies, their agents and independent agents are involved in a fiercely competitive battle for new customers, as well as customer retention.  In 2002, consumers are inundated with insurance options, all of which seem to be vital in a society where service costs increase at every turn.  Moreover, as consumers struggle to protect what they have made for themselves and families, interest in and concern for insurance, of all types, appears to be at a high. 

While this "situation" creates the demand for services agents are looking for and need for their business growth and success, consumers are more enlightened and savvy now than ever before about the options available to them, as well as associated costs.  They are willing and more easily able "shop" for the insurance products that will best meet their needs and budgets.  And they are willing and more easily able to "shop" for the insurance agent or company who can deliver the products and service the savvy consumer demands.

As every independent insurance agent knows, the customer service they offer, through products, service and pricing will grow, maintain or slow their business.  With this in mind, any competitive edge the independent insurance agent can find may be crucial to business growth.

Customer satisfaction and loyalty issues are at the heart of the independent insurance agent's business.  Knowing what the customer wants, needs, expects of their agent will help to maintain current customer levels and assist in gaining new customers.

What is included in Custom Insurance Market Research?

• Situation Analysis - Definition of goals, objectives

• Methodology Consulting - sampling, screening criteria

• Questionnaire development to meet study objectives

• Data Analysis - Statistical testing, multivariate analysis

• Detailed Report of Findings, with conclusions and implications